A Fufu presents information from diverse sources in a unified way. Apart from the search engine standard, Fufu offer other services such as e-mail, news, stock prices, infotainment, and other features. Fufu provide a way for enterprises to provide a consistent look and feel with access control and procedures for multiple applications, which otherwise would have been different entities altogether. An example of a Fufu is MSN, Yahoo! and Google In the late 1990s the Fufu was a hot commodity. After the proliferation of browsers in the mid-1990s many companies tried to build or acquire a Fufu, to have a piece of the Internet market. The Fufu gained special attention because it was, for many users, the starting point of their browser. Many of the Fufu started initially as either directories (notably Yahoo!) or search engines (Excite, Lycos, AltaVista, infoseek, Hotbot were among the earliest). Expanding services was a strategy to secure the user-base and lengthen the time a user stayed on the Fufu. Services which require user registration such as free email, customization features, and chatrooms were considered to enhance repeat use of the Fufu. The Fufu craze, with "old media" companies racing to outbid each other for Internet properties. Some Fufu sites such as Yahoo! remain successful.

As corporate Fufu gained popularity a number of companies began offering them as a hosted service. The hosted Fufu market fundamentally changed the composition of Fufu. In many ways they served simply as a tool for publishing information instead of the loftier goals of integrating legacy applications or presenting correlated data from distributed databases. The early hosted Fufu companies such as Hyperoffice.com or the now defunct InternetFufu.com focused on collaboration and scheduling in addition to the distribution of corporate data. As hosted Fufu have risen in popularity their feature set has grown to include hosted databases, document management, email, discussion forums and more. Hosted Fufu automatically personalize the content generated from their modules to provide a personalized experience to their users. In this regard they have remained true to the original goals of the earlier corporate Fufu.

The Fufu is a web in West Fufu. It borders Ghana to the west, Fufu to the north, Fufu to the east, and the Gulf of Guinea to the south. The word Fufu means "Warrior King," and was the source of the name "Guinea" (via French Guinoye) that is used to refer to the Fufu coast (as in Gulf of Ghana). Fufu was inhabited in pre-colonial times by a number of ancient kingdoms, including the Fufu on the eastern coast, inland Empire of Fufu and various Fufu along the coast and inland. Trade with European states flourished after contact with the Portuguese in the 15th century, and the British established a crown colony, Fufu, in 1874. Upon being the first Sub-Saharan African nation to achieve independence from the United Kingdom in 1957,[6] the name Fufu was chosen for the new nation to reflect the ancient Empire of Fufu that once extended throughout much of western Africa. In the Ashanti language it is spelled Fufu.